The new deal will keep JL Marine’s Power-Pole brand in its highly visible position as a sponsor of B.A.S.S.-owned competition trails. They include the top-level professional Bassmaster Elite Series, the Bass Pro Shops Bassmaster Opens Series, the grass-roots B.A.S.S. Nation events and the growing Carhartt College B.A.S.S. Series.
Power-Pole products also will continue to receive exposure through B.A.S.S. media properties, including in Bassmaster and B.A.S.S. Times magazines and on Bassmaster.com.
“JL Marine Systems, manufacturer of the world-famous Power-Pole shallow-water anchor, is proud to continue its sponsorship with B.A.S.S. The combination of tournaments, television shows, magazines and website, together with the best anglers in the world, provides a fantastic platform for us to showcase our products,” said Robert Shamblin, vice president of JL Marine Systems, which is based in Tampa, Fla.
JL Marine introduced the first Power-Pole to the bass fishing market in 2006. Since then, the shallow-water anchoring system has won over professional and recreational anglers alike. Owning a bass boat equipped with one or even two Power-Pole units has become a mark of the serious devotee of the sport.
“B.A.S.S. is proud to be part of a success story like Power-Pole’s,” said B.A.S.S. CEO Bruce Akin. “We feel we can help JL Marine Systems introduce even more anglers to the Power-Pole — one of the true recent inventions for bass anglers.”
Power-Pole again will offer its Captain’s Cash bonuses in the Opens Series and in the Elite Series to anglers registered for the program and with boats equipped with a Power-Pole unit. At Elite events, the highest-finishing qualifying pro will earn an extra $1,000. At each Opens event, the highest-finishing qualifying angler will receive a $500 bonus.
The Power-Pole system, which holds a bass boat in place against current and wind, is available in several models: the Blade Series, Signature Series, Pro Series II and Sportsman II.
“We are looking forward to showcasing our newest product, the Power-Pole Micro designed for smaller boats, at the Bassmaster Classic in Guntersville (Ala.) this February,” Shamblin said.