MINNEAPOLIS (Nov. 9, 2004) - FLW Outdoors announced Tuesday that Hawaiian Punch is set to become the "official shelf-stable juice of FLW Outdoors" in 2005. Hawaiian Punch joins a growing list of quality sponsors and will be visible on FLW Outdoors' six freshwater tournament trails.
Through its sponsorship of FLW Outdoors' bass and walleye tournament trails, Hawaiian Punch will have an opportunity to have a direct connection to more than 52 million people who go fishing each year. Anglers comprise a broad consumer base, creating a key element for sponsors to pair with FLW Outdoors.
"Professional fishing has such a broad base of appeal that it makes sense for us to partner with FLW Outdoors," said Derek Dodge, vice president of sales for national accounts. "We are really excited to become a part of the team and look forward to working with FLW Outdoors to market the Hawaiian Punch brand."
The brand will be visible on the Wal-Mart FLW Tour, EverStart Series, Wal-Mart Bass Fishing League, Wal-Mart Texas Tournament Trail, Wal-Mart RCL Walleye Tour and Wal-Mart RCL Walleye League.
As an FLW Outdoors sponsor, Hawaiian Punch will be featured in a variety of media formats, most notably the "FLW Outdoors" television program on Fox Sports Net, which is available in 82 million homes through its network of 20 regional sports channels. Sponsors also benefit from prominent advertisements and news features in FLW Outdoors Magazine. Further publicity opportunities at FLW Outdoors include sponsor-specific product displays in the Family Fun Zone, signage at tournaments, angler-award programs, and other promotional and public-relations materials.
Irwin L. Jacobs, chairman of FLW Outdoors, said the Hawaiian Punch sponsorship is another great example of the ever-increasing popularity of the sport and the recognition by corporate America of the value that an FLW Outdoors sponsorship adds to marketing strategies.
"The brands that are seen on the FLW Tour are across the board with a very wide appeal, and corporate America is taking notice of the value of sponsoring FLW Outdoors," Jacobs said. "We are honored that reputable brands such as Hawaiian Punch opt to partner with FLW Outdoors, and we look forward to helping them achieve marketing success in the professional fishing arena."