MINNEAPOLIS (July 29, 2005) - FLW Outdoors announced Friday that Land O'Lakes, the nation's No. 1 marketer of branded butter and deli cheese, has extended its sponsorship with the fishing-tournament organization.
In 2006, Land O'Lakes will sponsor all of the FLW Outdoors tournament trails, including the Wal-Mart FLW Tour, EverStart Series, Wal-Mart Bass Fishing League, Wal-Mart FLW Walleye Tour, Wal-Mart FLW Walleye League, Wal-Mart Texas Tournament Trail, Wal-Mart FLW Kingfish Tour, Wal-Mart FLW Redfish Series and the new Wal-Mart FLW Kingfish Series.
As a core sponsor, Land O'Lakes remains at the helm of one of the Land O'Lakes Angler of the Year title. The celebrated honor is awarded annually to the world's best and most consistent professional bass angler. In 2005, the Land O'Lakes Angler of the Year title was awarded to FLW Tour pro Greg Hackney.
"Land O'Lakes values its relationship with FLW Outdoors and Wal-Mart and looks forward to another great season of exciting fishing action," said Barry Wolfish, vice president of Land O'Lakes. "We enjoy helping to bring family-friendly fun to Wal-Mart customers and Land O'Lakes consumers across America."
Irwin L. Jacobs, chairman of FLW Outdoors, said loyal sponsors such as Land O'Lakes enable the sport to continue its rapid growth.
"We're grateful to our long-term sponsors like Land O'Lakes who help raise the exposure of competitive angling," Jacobs said. "Our seven-year partnership has been extremely successful, and we are excited with what the future holds."