MINNEAPOLIS (Nov. 7, 2002) - Lawry's, creating new flavors since 1938, will be adding spice to professional fishing in 2003 with its sponsorship of FLW Outdoors.
Lawry's brand will be present on FLW Outdoors' premier tournament trails, which include the $5.76 million Wal-Mart FLW Tour; the $3.88 million EverStart Series, the pathway to the FLW Tour; the $7 million Wal-Mart Bass Fishing League for weekend anglers; the $1 million Wal-Mart Texas Tournament Trail; and the $2.9 million Wal-Mart RCL Walleye Circuit.
Lawry's Seasonings and Marinades offer quick and easy techniques to make ordinary meals extraordinary. These timesaving solutions will be beneficial to the 55 million anglers who spend many mealtimes outdoors. Lawry's makes outdoor cooking simple by offering quick, great-tasting seasonings that are perfect for indoor or outdoor cooking.
"Our spice blends, seasonings and marinades offer consumers a variety of options for making great-tasting food," Joe Scaccia, director of marketing for Lawry's, said. "FLW Outdoors offers us a great opportunity to build brand loyalty within the large consumer base that fishing provides, and we are very excited to participate in the Family Fun Zone with our cooking caravan that will offer outdoor cooking tips to active families."
The Lawry's Live! Cooking Caravan will make appearances at the Family Fun Zone that is set up at various FLW Outdoors tournament weigh-ins. The caravan will offer an interactive cooking show that demonstrates popular recipes and shares grilling secrets. Lawry's will also be featured during Wal-Mart FLW Tour events when its Lawry's-decorated Ranger boat takes a professional angler to his hot spot during the last two days of each competition. Through its sponsorship, Lawry's will be able to use the "Proud Sponsor of FLW Outdoors" logo on its packaging.
Irwin Jacobs, chairman of FLW Outdoors, said: "FLW Outdoors' goal is to bring in sponsors who are committed to improving the quality of every outdoor experience. Fishing is about bringing families closer together while enjoying the outdoors. We are proud to have Lawry's on our sponsorship team."
Lawry's Foods has been creating new flavor secrets for nearly 65 years. Its products are masterfully blended with distinctive ingredients recommended by top chefs and three generations of American moms. Lawry's Marinades, in 14 mouthwatering varieties, are the only major brands of marinades that contain real fruit juice in every bottle, and they take only 30 minutes to add exciting taste to beef, chicken, fish, pork, vegetables, game and more. Lawry's Seasoned Salt - a unique blend of salt, herbs and spices - is the original seasoned salt created at the world-famous Lawry's The Prime Rib restaurant in Beverly Hills, Calif.
Wal-Mart and many of America's most respected companies support FLW Outdoors and its five tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997.