MINNEAPOLIS (July 14, 2003) - Through their sponsorship renewal, the Poulan and Weed Eater brand names will continue to be seen along FLW Outdoors' tournament trails. FLW Outdoors announced Monday that Electrolux Inc., the parent company of Poulan and Weed Eater, will continue its support of professional fishing through a contract renewal.
Poulan and Weed Eater - specializing in chain saws, mowers and various yard-trimming products - have been FLW Outdoors sponsors since the 2000 tournament season. The brand names can be seen by America's 55 million anglers on the Wal-Mart FLW Tour, the EverStart Series, the Wal-Mart Bass Fishing League, the Wal-Mart RCL League, the Wal-Mart RCL Walleye Tour and the Wal-Mart Texas Tournament Trail.
"FLW Outdoors tournament trails market to all levels of anglers, which has enabled us to tap into a consumer base of outdoors-minded people. They are woodcutters and lawn gardeners who rank fishing as one of their favorite pastimes," said Lennie Rhoades, vice president of sales and marketing for Electrolux Home Products. "We look forward to continuing our successful relationship with FLW Outdoors and supporting the professional angling community as it continues to grow."
As an FLW Outdoors sponsor, Poulan and Weed Eater will be featured in a variety of media formats maintained by FLW Outdoors. Tour sponsors appear on the "FLW Outdoors" television program broadcast to 65 million Outdoor Life Network subscribers across the country. Poulan and Weed Eater brand names will also be publicized through FLW Outdoors Magazine advertisements, "FLW Outdoors" radio programming, prominence on FLWOutdoors.com, participation at the FLW Tour Family Fun Zone, signage at tournaments, angler-award programs, and inclusion in tour promotional and public relations materials. As FLW Outdoors sponsors, Poulan and Weed Eater have also used the "proud sponsor" logo on their products, including the FLW Outdoors-brand gas chain saw sold at Wal-Mart.
Christine Creed, vice president of marketing and sales for FLW Outdoors, said: "Poulan and Weed Eater are a perfect fit with FLW Outdoors. Anglers are huge outdoor enthusiasts comprising a great market to which brands focused on outdoor activities can directly speak through FLW Outdoors. We look forward to a continued relationship with Electrolux in promoting professional angling to the masses."
FLW Outdoors is the world's leading marketer of competitive fishing. It administers the Wal-Mart FLW Tour, which now features a record $6.8 million guaranteed cash purse thanks to the recent announcement that more than $1 million will be added to the purse for 2004. FLW Outdoors also administers the EverStart Series, the pathway to the Wal-Mart FLW Tour; the Wal-Mart Bass Fishing League for weekend anglers; the Wal-Mart Texas Tournament Trail; the Wal-Mart RCL Walleye Tour, the world's most lucrative walleye-tournament series; and the Wal-Mart RCL Walleye League for weekend anglers.
Wal-Mart and many of America's most respected companies support FLW Outdoors and its tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors sponsors and for more information about the premier products and services they offer, please visit FLWOutdoors.com.
Electrolux is the world's largest manufacturer of lawn and garden power equipment and indoor appliances. With 18,000 employees and 14 manufacturing facilities, Electrolux Home Products of North America serves consumers in the U.S., Canada and Mexico. Its lawn mowers, yard tractors, string trimmers, edgers, chain saws, refrigerators, cookers, dishwashers, washing machines and freezers lead the way with innovative features and styling.
For more information about Poulan and Weed Eater, visit Poulan.com or call (800) 554-6723. For more information about FLW Outdoors, visit flwoutdoors.com or call (270) 252-1000.