MINNEAPOLIS (Sept. 21, 2005) - FLW Outdoors announced today that Pure Fishing - with its portfolio of fishing brands including Berkley, Abu Garcia, Stren, Spiderwire, Fenwick, Sevenstrand, Mitchell and Johnson - has signed the largest, most comprehensive endemic sponsorship agreement in FLW Outdoors history.
The multiyear sponsorship agreement will commence in conjunction with the 2006 tournament season. Pure Fishing's sponsorship will include participation in all of the FLW Outdoors tournament trails. Pure Fishing's Berkley brand will be the exclusive fishing line of the Wal-Mart FLW Tour. New in 2006, the Stren Series (formerly known as the EverStart Series) will showcase Pure Fishing's premier Stren fishing-line brand and will serve as bass fishing's pathway to the FLW Tour.
Additionally, Pure Fishing's Abu Garcia brand of reels and rods will share title sponsorship of the successful Wal-Mart Texas Tournament Trail.
Pure Fishing will promote several of its renowned brands through innovative grassroots marketing and a variety of media formats, including the "Wal-Mart FLW Outdoors" TV program on FSN (Fox Sports Net), FLW Outdoors Magazine and FLWOutdoors.com. Several of the Pure Fishing brands will also be publicized through signage at tournaments and through inclusion in tour promotional and public relations materials.
In 2006, Pure Fishing will also field a team of professional anglers. This contingent will consist of anglers who compete on the FLW Tour, the Wal-Mart FLW Kingfish Tour and the Wal-Mart FLW Redfish Series.
Irwin L. Jacobs, chairman of FLW Outdoors, said he couldn't be more pleased to partner with the largest fishing-tackle company in the United States, and a technologically cutting-edge industry leader.
Jacobs said: "In partnering with FLW Outdoors, Pure Fishing has clearly proven its uncompromised and dedicated commitment to growing the sport of fishing. Their actions clearly demonstrate the strength of their commitment."