MINNEAPOLIS (Feb. 24, 2003) - ConAgra Foods' Snack Foods Group is continuing its support of professional bass fishing by renewing its FLW Outdoors sponsorship through its subsidiary DAVID Sunflower Seeds. DAVID, America's No. 1 brand of sunflower seeds, remains an official sunflower-seed brand of the world's most lucrative bass-tournament series - the Wal-Mart FLW Tour - through the 2003 sponsorship agreement.
"Eat. Spit. Be Happy." DAVID hopes to apply its trademark slogan to the 55 million anglers who participate in the sport each year. DAVID hopes to strengthen its niche in the growing snack business with the angler on the water. Through its FLW Outdoors sponsorship, DAVID has the opportunity to let anglers know that DAVID Sunflower Seeds are a great way to enjoy fishing and the outdoors even more.
DAVID Sunflower Seeds participates in the Family Fun Zone that is featured at all Wal-Mart FLW Tour events. The Family Fun Zone offers family members of all ages the opportunity to participate in an array of exciting, hands-on activities - many alongside professional anglers - and to sample sponsor products. The Family Fun Zone is free and open to the public and draws thousands of fans during the course of a tournament.
FLW Outdoors is the world's leading marketer of competitive fishing. It administers the Wal-Mart FLW Tour, the world's most lucrative bass-tournament series; the EverStart Series, the pathway to the Wal-Mart FLW Tour; and the Wal-Mart Bass Fishing League for weekend anglers. FLW Outdoors also operates the Wal-Mart Texas Tournament Trail; the Wal-Mart RCL Walleye Tour, the world's most lucrative walleye-tournament series; and the Wal-Mart RCL Walleye League for weekend anglers.
"DAVID provides a great snack for anglers while they are on the water," said Charlie Hoover, president and CEO for FLW Outdoors. "With our large base of anglers, both professional and recreational, we have the perfect stage to let people know DAVID Sunflower Seeds are a great accompaniment to outdoor activities like fishing, and to introduce DAVID to a very loyal consumer group."
DAVID is a brand of ConAgra Foods, Inc. ConAgra Foods (NYSE: CAG) is one of North America's largest packaged-food companies, serving consumer-grocery as well as restaurant and foodservice establishments. For more information, please visit www.conagrafoods.com.
Wal-Mart and many of America's most respected companies support FLW Outdoors and its tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors sponsors and for more information about the premier products and services they offer, please visit FLWOutdoors.com.
For more information about FLW Outdoors tournaments, visit FLWOutdoors.com or call (612) 337-1927.