MINNEAPOLIS (August 22, 2003) - FLW Outdoors announced Friday the addition of Wave Industries Inc. to its sponsorship team. Wave Industries, known for its Wave Worm baits, is the newest addition to a growing list of more than three dozen name brands that have contributed to making FLW Outdoors the world's leading competitive fishing organization.
With an estimated 55 million Americans grabbing a fishing rod to head out onto the water each year, Wave Industries will have a huge market to tap into through its sponsorship. Wave Industries will also have the chance to introduce this loyal consumer group to its heavily salted, MoLoPo-infused soft baits.
"Our target audience is anglers, whether avid or recreational, and FLW Outdoors offers us the perfect platform to reach anglers of all skill levels," said Paul Whitman Jr., owner and vice president of Wave Industries. "FLW Outdoors has really focused on the growth of sport fishing and promoting it to all participants. We are proud to support their efforts and look forward to the 2004 tournament season."
Wave Industries will be a visible sponsor of FLW Outdoors' tournament trails including the Wal-Mart FLW Tour, the EverStart Series, the Wal-Mart Texas Tournament Trail, the Wal-Mart RCL Walleye Tour, the Wal-Mart RCL Walleye League and the Wal-Mart Bass Fishing League.
"FLW Outdoors is pleased to expand its sponsorship family to include Wave Industries," said Charlie Hoover, president and CEO of FLW Outdoors. "Through its sponsorship, Wave Industries will have the opportunity to present its high-quality baits to the best anglers in the world and all the loyal fans who support them, creating a win-win situation for everyone involved."