LOS ANGELES, Sept. 24, 2013 – Fishhound.com, the Web’s fastest growing membership-based angling community, announced today that it has entered into a joint partnership with American Bass Anglers, the nation’s largest weekend angler tournament trail. As a result of this partnership, all ABA new and renewing members automatically become Fishhound.com members.
In addition to providing numerous advantages to ABA members, the newly established relationship between the two organizations creates unique marketing opportunities. ABA sponsors will be able to promote their offerings to a huge community of dedicated fishermen through the Fishhound.com Product Showcase and at Fishhound’s Facebook page, which now boasts more than half a million fans. Likewise, Fishhound members will be able to interact directly with ABA sponsoring companies.
“This partnership is not a paper partnership, it’s very strategic and over a year in the making. It’s a program that will differentiate us from other tournament trails and provide another compelling reason for anglers to join the ABA or renew their memberships,” said David Hagood, vice president of American Bass Anglers. “We met with Fishhound at ICAST last year because we kept hearing their name, but we weren’t really sure what they did. It quickly became clear, however, that what Fishhound offers is a forward-thinking program that’s so on point in terms of how business is changing today,” Hagood added.
Patri points out that the collaboration between Fishhound and the ABA makes perfect sense. “The ABA and Fishhound are an ideal match for one another. ABA members are the exact demographic that our program is designed for, as well as the audience that our advertising partners are trying to reach,” noted Patri. “We’re constantly thinking outside the box to create partnerships and programs that deliver sustainable and measurable business value for everyone involved. This partnership does exactly that.”
For more information about Fishhound, visit www.fishhound.com. To learn more about the American Bass Anglers, visit www.americanbassanglers.com.