“Interactive publications are just another way that Bass Angler is striving to be a different and better magazine,” said Lassagne. In addition to the iPad/iPhone and now Android apps, BAM also offers QR Codes in the print editions. Lassagne explained that QR Codes can be scanned with smartphones and shoot direct, live links to writer’s or angler’s websites or videos, facebook pages or displayed product.
At less than $2.50, the BAM Android app provides over 30 articles within each issue written for anglers by anglers, to share, firsthand their how-to information on techniques, tips, tournaments, products, destinations, season specifics, pro anglers and more.
The upcoming Fall issue features over 100 tips to catch more and bigger bass.
As Lassagne has previously stated, “Being a small publication, we have the ability to turn on a dime, changing with the times and bringing you fresh innovative technology; we have several new interactive releases scheduled, so stay tuned.