MINNEAPOLIS (Oct. 8, 2009) - FLW Outdoors announced that it will be featured on the "Today" show on NBC, America's top-rated news program, Wednesday, Oct. 14, 2009. The segment will feature pro Justin Lucas as he took Jenna Wolfe, who serves as Sunday "Today" co-anchor and as a correspondent for NBC News' weekday "Today," fishing on the California Delta recently.
"I was very excited to get the opportunity to take Jenna fishing and show her how fun the sport is," said Lucas. "She had never been fishing before, so I think she had a good time and learned a lot. It was a hot day making for some challenging conditions, but we had quite a bit of fun and Jenna was a great sport."
Wolfe, who joined "Today" in August 2007, and Lucas spent the day fishing, discussing how tournament fishing has grown, how anglers prepare and practice for tournaments, the younger generation's involvement in the sport and addressed the topic of anglers as athletes.
Matt Lauer and Meredith Vieira serve as co-anchors of "Today" and Ann Curry is the news anchor, with Al Roecker reporting on the day's weather. "Today," which first broadcast in 1952, airs Monday through Friday from 7 - 11 a.m. Please check local listings for further information.