CELEBRATION, Fla. - Advance Auto Parts, Inc. a leading retailer of automotive aftermarket parts, accessories, batteries and maintenance items, and BASS, today announced a one-year sponsorship agreement, making Advance the Exclusive Auto Parts Store sponsor of BASS.
Advance Auto Parts will announce its sponsorship with a full-page advertisement in Bassmaster magazine.
"We are excited about our affiliation with BASS," said Samuel R. Hampton, Director of Marketing with Advance. "There is no doubt our customers and Team Members participate in, watch and enjoy bass fishing. This partnership is relevant because an angler's tow vehicle is equally as important as his boat. Advance Auto Parts has all of the parts and accessories anglers need to keep their vehicles looking good and on the road."
As an official sponsor, Advance Auto Parts will have a major interactive presence at the majority of BASS events on the Bassmaster Tournament Trail. Advance is the presenting sponsor of the Bassmaster American, a three-day, no-entry-fee tournament July 27-30 on Lake Wylie in Charlotte, N.C.
Advance also is the presenting sponsor of the ESPN Outdoors Bassmaster Series and is the supporting sponsor of BASS' CastingKids program, the Junior Bassmaster World Championship and the Mercury Marine Women's Bassmaster Tour.
The sponsorship agreement includes a large presence across BASS' multi-media assets as well. Throughout the 2006 BASS season, Advance Auto Parts will air television spots during ESPN Outdoors programming on ESPN2 and will introduce 12 original mini-shows entitled, "Advance Know How,."
To further support the sponsorship, an Advance Auto Parts wrapped truck and boat will be at tournaments and the company will take part in the outdoor expos at the Bassmaster Majors and some Elite Series events.
"We are pleased Advance Auto Parts is joining our growing group of national sponsors," said Don Rucks, vice president and general manager of BASS. "We applaud the vision of Advance Auto Parts in recognizing the significance of the brand-loyal BASS members and fans."
Additionally, Advance Auto Parts is sponsoring Gerald Swindle, Marty Stone and John Crews.