CELEBRATION, Fla. - Cabela's and BASS today announced the outdoor outfitter based in Sidney, Neb., has joined BASS as a sponsor of the Bassmaster CastingKids program.
"Fostering youth participation in the outdoors is at the core of our business," said Dennis Highby, president and chief executive officer of Cabela's. "By collaborating with BASS and its highly popular and successful Bassmaster CastingKids program, Cabela's can help the next generation experience the fun and excitement a lifetime of fishing offers."
BASS and Cabela's fishing and outdoor gear, worked closely to develop a presence that will touch CastingKids participants and BASS members. The agreement includes signage at Bassmaster CastingKids events and inclusion in CastingKids editorial in BASS Times and on bassmaster.com.
"We are delighted to welcome Cabela's and applaud their passionate support of this youth initiative," said Michael Cassidy, senior director of sales & sponsorship for BASS.