MONTGOMERY, Ala. - Jan. 7, 2003 - B.A.S.S. announced today that Diamond Cut Jeans has become the "Official Jeans of B.A.S.S." and a sponsor of the Bassmaster Tournament Trail. The 4 year-old company will also be an official sponsor of the B.A.S.S. Federation Championship and the Bassmasters Classic.
"This association with B.A.S.S. is very exciting for our rapidly growing business," said Dan McGrew, president of Diamond Cut Jeans. "We cannot think of a more logical partner in the fishing world than B.A.S.S. Diamond Cut Jeans, America's most comfortable jeans and the world's largest fishing organization, B.A.S.S., makes for a great alliance."
Diamond Cut Jeans specializes in jeans for the outdoor enthusiast, particularly those who fish and hunt.
"We are excited about the addition of Diamond Cut Jeans as the official jeans of B.A.S.S.," said Dean Kessel, vice president and general manager of B.A.S.S. "We hope that the association will help Diamond Cut to continue to increase awareness of their products while helping to promote the sport of professional bass fishing."
Diamond Cut Jeans is a company specializing in outfitting people with an active lifestyle with the most comfortable jeans on the market today. Diamond Cut Jeans is based out of Nocona, Texas and continues to grow rapidly as their jeans become well know to jean wearers across the country. Diamond Cut currently has over 300 retailers throughout the country and are adding additional retailers weekly. The company started as a family business and grew quickly because of its unique product design that offers unbelievable comfort to the consumer.
Diamond Cut focuses on the several jean product lines that include the Field Tested line which focuses on the hunting and fishing communities with camouflage patterns from Mossy Oak and Natural Gear. The Field Test line combines the comfort of the Diamond Cut jeans with the functionality of the camo patterns that are required for the outdoorsmen. Diamond Cut also offers the Classic line, which includes the 5-pocket and carpenter jeans for men and women. The 5-pocket Classic line is available in stone wash, indigo, black and khaki colors and they are available in slim, regular and relaxed fit.