CELEBRATION, Fla. - Lowrance Electronics is continuing its affiliation with BASS as a premier sponsor through 2008, making it the Official Marine Electronics of the Bassmaster Tournament Trail, BASS announced today.
"We are excited to continue our excellent relationship with the premier electronics brand in the business," said Don Rucks, vice president and general manager of BASS. "This year is an exciting time for our industry and we are happy to be aligned with such a quality brand."
The agreement will extend a relationship with a sponsor that has been one of the longest-running since BASS' inception.
As part of the agreement, Lowrance Electronics will be run on all official BASS tournament boats, including wrapped Bassmaster Elite Series boats and Bassmaster Classic boats.
"Lowrance is proud to acknowledge its continued sponsorship and support of BASS and all the anglers fishing the Bassmaster Tournament Trail," said Dave Ittner, Lowrance director of marketing. "Lowrance continues to provide the latest technology in marine electronics for the benefit of the anglers and the industry."
Lowrance Electronics Inc. (Lowrance.com) designs, manufactures and markets sonar and GPS products, digital mapping systems, touch screen turn-by-turn navigational systems and other accessories under the brand names "Lowrance" and "Eagle" Electronics and "Lowrance Avionics" and "Lowrance Automotive."
These products are used in the following primary product markets: marine, general consumer (which includes outdoor recreational use and vehicular navigational systems) and aviation. For additional details about Lowrance products, visit Lowrance.com or Eaglegps.com.