MONTGOMERY, Ala. - He's been tournament bass fishing in some form or another for the last 25 years and last week was named general manager of BASS. Don Rucks also brings more than 30 years marketing experience and a strong knowledge of the fishing industry.
"I am excited to focus all my attention on driving BASS," said Rucks, who leaves CITGO Petroleum where he has overseen sports marketing for the last 14 years, including the BASS events title sponsorship since 2001 and all of CITGO's interests in NASCAR over the past decade.
"I have not only sponsored this organization, I participate in the sport," added Rucks. "Bass fishing is the best value in sports sponsorships today and CITGO has done a great job in driving its various retail platforms."
Rucks was tapped for the post in part because of his leadership with CITGO's retail outlet customer relationship, through which he was instrumental in driving significant growth for its business. Rucks will rely on that experience as he begins his immediate focus on BASS membership and commitment to customer service.
Rucks has fished BASS Federation events and even won a six-man U.S. Bass team championship in 1984.
"I have a great personal interest in the sport and a deep respect for the BASS organization," added Rucks. "Sitting on that side of the desk will be a dream come true"