The Ultimate Bass Fishing Resource Guide, the oldest and most popular bass fishing website, announced today the early results of their redesigned website, https://www.bassresource.com. The legendary company launched a completely redesigned site in early November, complete with 10,000 pages of original bass fishing articles and videos in addition to millions of topics in its forums, the most popular bass fishing forums in the world.
In the first two months, traffic increased 20% year-over-year during the slowest part of the season. In addition, pageviews increased a whopping 69%, while the bounce rate dropped a dramatic 98%.
“We're really excited about the new website,” founder and CEO of BassResource.com Glenn May said, “Our focus was to enhance our visitor’s experience and enable them to easily find and learn anything they want about bass fishing."
Overall, the mobile-first redesign is a huge success from a UX perspective. The website features a modern design, improved functionality and enhanced content for bass fishing enthusiasts.
“Our engagement numbers have skyrocketed since the launch,” May said, “And the fact we’re seeing substantial growth during the slowest time of the season gives us reason to look forward to another record-breaking year.”
In 2020, BassResource enjoyed over 10 million unique, organic visitors consuming nearly 40 million pages of content, averaging 1.3 million monthly unique visitors during peak fishing months.
Recognizing the evolution of online communications, the redesigned website integrates with its Twitter, Facebook, Instagram, and Pinterest social media profiles as well as posting informative videos on its popular YouTube channel.
“With the launch of our new marketing and technology platform, we've never been better positioned to help our clients succeed. Momentum is at an all-time high here at BassResource.”
BassResource.com launched in 1996, and features daily videos, articles, news reports, fishing tackle reviews, and the world’s most popular bass fishing forums. Since its inception, BassResource has grown to become one of the largest players in the digital marketing industry. BassResource is committed to helping businesses win online by delivering more customers, more revenue, and more security for the future