LOS ANGELES, Calif., May 20, 2014 –Fishhound announced today that it is teaming up with leading tackle manufacturer Daiwa Corporation to conduct an online contest in which one lucky angler will win a new Daiwa Tatula baitcasting reel. The contest will run until June 15 and anyone with a Facebook page can enter by visiting the contest page, Daiwa’s Facebook page, or the Fishhound.com website.
“This contest is a great way to familiarize Fishhound’s audience of nearly one million die-hard anglers with the features and qualities that make Daiwa’s Tatula one of the most sought-after reels on the market,” said Rick Patri, Fishhound’s Vice President, Operations. “It allows us to help Daiwa increase consumer awareness and market to a new audience, while also giving our users a chance to win a valuable prize they can put to good use out on the water.”
Curt Arakawa, Daiwa’s marketing director, is excited about the contest and partnering with Fishhound. “We have run similar campaigns with Fishhound in the past, and the results were tremendous. That’s why we continue to work with them,” explained Arakawa. “The size of their audience and Fishhound’s expertise in the social media spectrum are unparalleled.”
This will be the second time Fishhound has hosted a giveaway featuring a Tatula Baitcaster as the prize. The overwhelming success of the first contest reflected both Fishhound’s popularity and high demand for Daiwa’s Tatula reel. Since making its debut at ICAST in 2013, the Tatula has been winning over avid anglers with its unsurpassed performance and reliability. A host of advanced features, including an innovative hybrid T-Wing Casting System for superior castability, an Air Rotation System for optimum smoothness, and a longer, stronger drive gear for increased fish-fighting power, puts the Tatula in a class by itself.
Contest Overview
Timeline:Runs for a three-week period (Entries accepted now through June 15, 2014)
Entry Process: Entrants must become fans of Daiwa’s Facebook page and can enter online at www.facebook.com/DaiwaUSA, or at www.fishhound.com.
Winner Selection: The contest winner will be selected at random will be notified by e-mail and on both Fishhound.com and Daiwa’s Facebook page.
For complete details on Fishhound’s Daiwa Tatula Reel Contest, or to enter online, visit www.fishhound.com. To learn more about Daiwa’s Tatula baitcaster, or the complete lineup of quality Daiwa reels, rods and accessories, visit www.daiwa.com.
About Fishhound
Fishhound introduces new and innovative products to our community of members and allow s them to share their stories and opinions to help drive more informed buying decisions. We have the attention of more than 750,000 outdoor enthusiasts who are eager to discover, share, influence and buy these kinds of products online. We partner with little known startups, as well as industry leaders to introduce their products to potential consumers. People like to be “in the know,” and Fishhound supports this by delivering the latest product news, pro staff tips & techniques, tournament results, and fishing reports on 2,800 waters across North America. We believe commerce and the way that people make purchases have changed. As consumers, we can decide which brands to support, and as members of Fishhound, we have the opportunity to influence those decisions with care and thought. Knowledge is power. Welcome to Fishhound.
About Daiwa Corporation
Daiwa has been making innovative products since 1966. From the very beginning, Daiwa's emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. It is a long-standing record of innovation, the type of innovation that has left a visible mark on the majority of tackle manufactured today, innovation that continues to advance the sport of fishing. For more information about Daiwa products please visit daiwa.com.