LOS ANGELES, Calif., June 19, 2014 –Fishhound, the outdoor industry’s leading word-of-mouth marketing platform, announced today that it will be marketing the products of 32 new partner companies to its audience of nearly one million potential customers. All 32 marketing partners will be featured in upcoming “Lunch Break” videos – two- to three-minute online segments that introduce a new product each day, tell the story behind that product, and explain what makes the item special and why anglers would want to buy it.
Fishhound’s new marketing partners include the following:
| Dobyns Rods | HCO/Uway Outdoor Products |
| Halo Fishing | Humvee |
| Lamiglas | K2 Coolers |
| Pinnacle Fishing | KampRite |
| Smith & Wesson | Kershaw |
| Bear Grylls Gerber Survival | Napier Outdoors |
| Fish Guardian | Peet Dryer |
| Columbia River Knife Tool | Power Practical |
| Cutt Down Game Calls | Pro Tool Industries |
| Emergency Zone | Sea Eagle |
| Extreme Beam | SOG |
| Firefield | Solar Bat |
| Ghillie Suits | Southern Crossbow |
| Gigatent | 12 Survivors |
| Grizzly Coolers | Trophy Bag Koolers |
| HaberVision | UZI |
Helping brands reach new customers is Fishhound’s primary goal. The Lunch Break video program is just one of several campaigns Fishhound will leverage to promote its marketing partners.
Fishhound will also utilize Facebook, Google, Instagram, Twitter, YouTube, multiple forums and its own membership base to maximize consumer interest and awareness. -more-“The 18- to 35-year-old audience is the most coveted demographic in advertising because companies know that brand loyalty is firmly entrenched by the time a consumer hits 35,” notes Rick Patri, Fishhound’s Vice President, Operations. “After 35, the likelihood of these consumers purchasing a new brand declines exponentially as they age.
Where does the 18 to 35 crowd spend a good majority of its time? On social media sites. Knowing this, it’s no wonder that the majority of Fishhound’s audience falls within that age range. That’s due to the fact that we’re heavily invested in our social media presence on Facebook, Twitter and YouTube.” Patri continues, “You can tell me that your company doesn’t really focus on Facebook, or that you’re going to advertise elsewhere, and my response will always be the same.
Your potential customers are on Facebook and so are your competitors, so if you’re not there, you’re simply missing out. With a single Facebook post, Fishhound can immediately put your brand in front of more potential customers than anyone else in the fishing industry. So how could you say no to that?”