MINNEAPOLIS (April 19, 2006) - FLW Outdoors announced today that Lowrance, a world leader in the design, manufacture and marketing of high-quality marine electronics has enhanced its sponsorship to include full participation in FLW Outdoors' new striped bass circuit, set to debut this summer, as well as increasing its support of The Bass Federation, Inc. (TBF).
Lowrance equipment will be used on all official freshwater FLW Outdoors boats and on the new saltwater striper circuit. In conjunction with its expanded sponsorship agreement, Lowrance will offer TBF a special "Excellence in Sponsor Marketing" promotional program that will provide significant benefits to each participating TBF State Federation Chapter - to their state team members, as well as their general membership - through incentive-based rewards.
For example, the TBF divisional and national winners of the Lowrance Excellence in Sponsor Marketing competition will be presented sizable cash awards annually that can be used in support of extremely worthwhile TBF state programs. Participating TBF State Federation Chapters will also be provided free promotional packages of popular Lowrance tournament support materials. Plus, each participating state chapter can earn up to $1,200 in free electronics annually, for local tournament giveaways and fundraisers.
This Lowrance promotional program will recognize and reward TBF State Federation Chapters in a variety of ways for their positive efforts related to the development of strong youth and conservation initiatives, as well as growing the sport of bass fishing and promoting sales of Lowrance products.
"Within the past few months, we've announced some truly exciting news," said Irwin L. Jacobs, chairman of FLW Outdoors. "The encouraging thing is that not only have the anglers responded, but our loyal sponsors have stepped up their support as well."
Jacobs went on to say: "When we initially signed Lowrance as a sponsor, we were pleased to have the industry leader onboard. Now, with the announcement of the TBF alliance and the new striper trail, we're able to offer an even better way to promote their products."
Lowrance Vice President of Marketing, Bob Callaway, said: "For almost half a century, we've placed great emphasis on maintaining very strong ties with avid grass roots tournament anglers like those represented within the TBF alliance. Their use and endorsement of our products helps sell Lowrance more than you can imagine."
Callaway continued: "We're also equally excited about our expanded FLW Series sponsorship. The new striper series, in particular, will offer unique new growth opportunities for our Lowrance brand within the coastal markets."