BENTON (March 6, 2006) - FLW Outdoors announced Monday that PAM Transportation Services (PTSI), a leader in transportation and logistic solutions, has signed on as the organization's official transportation sponsor. In 2006, PTSI will transport the FLW Outdoors Family Fun Zone and related equipment to every Wal-Mart FLW Tour event using three specially wrapped trailers with matching tractors.
"This partnership offers a great opportunity for us as a recruitment tool and as a way to enhance customer awareness of the PTSI brand," said PTSI CEO Bob Weaver. "We will be reaching our core demographic in new and innovative ways."
As an FLW Outdoors sponsor, PTSI will be featured in a variety of media formats, including the highly-rated "FLW Outdoors" television program on FSN, which reaches approximately 80 million households in the United States plus an additional 350 million households internationally. PTSI will also benefit from prominent advertisements in FLW Outdoors Magazine and on FLWOutdoors.com as well as signage at tournaments and a booth in the Family Fun Zone.
"We are proud to have such a well-respected firm join us in promoting tournament fishing nationwide," said FLW Outdoors CEO Charlie Evans. "PTSI is clearly a company that shares our values, and we look forward to a long and mutually beneficial relationship as we help promote the PTSI brand and they help promote FLW Outdoors with a fleet of truly impressive 18-wheelers wrapped in an FLW Outdoors theme."
Founded in 1980 and headquartered in Tontitown, Ark., PTSI is a transportation holding company whose transportation and logistics brands include: Allen Freight Services, Choctaw Express, Decker Transport Co., East Coast Transport & Logistics, PAM Transport, PAM Dedicated Services and Transcend Logistics. By combining the strengths of these companies, PTSI is able to provide nationwide dry van truckload, intermodal and logistics services to the manufacturing, retail and automotive industries. PTSI provides direct service into the Canadian provinces of Ontario and Quebec and serves Mexico through marketing agreements.