Humminbird Receives Award for 360 Imaging

December 3, 2013
Industry News Archive

At the 2013 NMEA (National Marine Electronics Association) Conference and Expo held September 22-25 in San Diego, California, Humminbird’s 360 Imaging earned the 2013 NMEA Product Award for Fish Finding, a position held by esteemed maritime electronics manufacturer Furuno for 38 consecutive years.

“Recognition by NMEA and our industry peers solidifies our position as a designer and manufacturer of leading-edge technology for catching fish in freshwater and saltwater,” says Humminbird marketing manager Bill Carson.

What makes the win even more significant is NMEA is the organization that sets and administers the networking standard in marine electronics communications protocols and interfaces known as NMEA 2000. To be recognized by the organization that decides and regulates how marine electronics communicate is a solid pat on the back to Humminbird’s talented R&D team.

“Each year prior to our annual conference, NMEA members are asked to vote for new products nominated by the manufacturers under guidelines provided by NMEA. Members investigate nominated products and determine which product in each category stands out as the most deserving of the 2013 award in that category. Humminbird 360 Imaging is an exciting technology and a worthy winner of the Fish Finding product category for 2013,” says Bruce Angus, President NMEA.

And it’s not only anglers and maritime industry folks applauding 360 Imaging. The technology is also earning salutes from police search and rescue (SAR) departments across the country.

Most recently, Humminbird Side Imaging and 360 Imaging were used to solve a pair of decades-old cold cases in Oklahoma. Two cars were found submerged in Oklahoma’s Foss Lake with Humminbird technologies, leading police divers to the discovery of six bodies in the wrecks, some linked to missing persons cases.

“360 Imaging has the ability to change lives, save lives … and also help us catch fish,” says Carson. “If an officer arrives at the scene on the site of a water emergency quick enough, the real hope is that 360 can not only help locate bodies for recovery but possibly save a life.”