KETCHUM, Okla. -Hooked On Fishing International (HOFI) is announcing the support of three new national sponsors for the Kids All-American Fishing Derby program.
New to the program in 2003 are Kraft Foods, Johnson & Johnson and ConAgra Foods. HOFI announced that each company will compliment its participation in the Wal-Mart Kids All-American Fishing Derby by contributing additional products or materials for the events in 2003, the seventeenth year for the popular program.
Kraft, Johnson & Johnson and ConAgra Foods join returning sponsors Wal-Mart Stores, Inc., the title sponsor, plus Bar-S Foods Company, which will be providing hot dogs through a special derby organizer offer, Berkley PowerBait, Dubble Bubble Bubble Gum, Eagle Claw, EverStart Batteries, FishingWorld.com, Fujifilm U.S.A., Kellogg's, Laker Fishing Tackle, Berkley Trilene and Zebco.
The support provided by these companies allows HOFI to provide the official derby kits to the local event organizers free of charge. The official derby kit contains event promotion materials, prizes and give-aways, product samples and the Derby Organizer Handbook which helps community organizations plan their events.
In 2003 HOFI will produce an estimated 1,780 events throughout all 50 states involving nearly 300,000 youngsters. HOFI recruits the efforts of adult volunteer organizations to help coordinate the local derbies. The volunteers most often come from state agencies, parks and recreation departments, scouting groups, fishing clubs and other civic and service clubs.
Individuals and organizations interested in learning more about the Wal-Mart Kids All-American Fishing Derby or conducting and event can find more information on HOFI's website, www.kids-fishing.com.