MINNEAPOLIS (Jan. 13, 2012) – FLW, a bass fishing tournament organization, announced that Lowrance, a world-leading brand in marine electronics, has agreed to a long-term contract extension as the exclusive sonar and GPS equipment sponsor of FLW. Terms of the agreement were not disclosed.
“Lowrance continues to lead the industry with marine electronics that provide anglers the highest level of performance and innovation,” said Trish Blake, President, Marketing Division, FLW. “Their reputation as a global-leading consumer electronics company that puts the fisherman first clearly defines why they are considered the best in this sport. FLW is proud to be associated with Lowrance, and we look forward to further building upon an already successful partnership.”
As part of the agreement, Lowrance will retain exclusive exposure across all platforms of FLW, including its tournaments, multiple websites, magazines and various FLW events.
“Lowrance takes the lead in providing anglers with the best-performing and most innovative sonar and GPS tools on the market,” said Lowrance Director of Marketing Gordon Sprouse. “Partnering with the premier tournament-fishing organization brings our innovative products to millions of anglers across the country. We are proud to continue our long-term relationship, showcasing the best in marine electronics.”