Lowrance, White River Marine Group Increase Collaboration

July 31, 2021
Boating News Archive

Tulsa, Okla. – Lowrance, a leader in fishing electronics, and White River Marine Group, builders of fiberglass fishing boats including the Tracker, Nitro, Triton, and Ranger Boats, announced an increased and renewed partnership today that will see even more Lowrance products as standard.

“We are excited to be renewing and expanding our partnership with White River Marine Group, and to be able to offer increased product choices to anglers — both as standard and upgrade options, including our award-winning Ghost trolling motor,” said Lucas Steward, Executive Vice President of Lowrance. “Nitro, Ranger and Triton boats are synonymous with performance fishing and share long-time fishing DNA going back decades, similar to ours at Lowrance.”

The new, model year 2022, Nitro “Pro”, Triton “Patriot”, and Ranger “Cup” models will be rigged with the latest, high-end sonar technology from Lowrance with production starting this summer.

The bulk of the boat ranges from 18 to 21 feet come equipped standard with a vast range of Lowrance products — including the Ghost trolling motor with Hybrid Dual Imaging (HDI) Nosecone, HDS LIVE displays with preloaded, highly detailed C-MAP charts, along with the highest definition sonar on the market, ActiveImaging, and ActiveTarget Live Sonar.

Tournament-ready, Lowrance product installations will be featured on Nitro Pro, Triton Patriot Packs, and Ranger Cup boats as follows:

  • All 21-foot boats will include two HDS-12 LIVE displays, Ghost Trolling Motor, Active Imaging, Active Target Live Sonar, NMEA 2000 and Ethernet
  • All 20-foot boats will include two HDS-9 or 12 LIVE displays, Ghost Trolling Motor, Active Imaging, Active Target Live Sonar, NMEA 2000 and Ethernet
  • All 19-foot boats will include two HDS-9 LIVE displays, Ghost Trolling Motor, Active Imaging, Active Target Live Sonar, NMEA 2000 and Ethernet
  • Nitro 18-foot boats will be built with two Elite FS 7 displays, Ghost Trolling Motor, Active Imaging, NMEA 2000 and Ethernet
  • Multi-species boats will feature two HDS-9 or HDS-12 displays, Ghost Trolling Motor, Active Imaging, NMEA 2000 and Ethernet