TULSA, Okla. (September 20, 2012) – Major League Fishing announced today that YETI® Coolers is joining the impressive list of league sponsors.
“YETI Coolers is a natural fit for Major League Fishing, and we welcome the sponsorship and support of this terrific company,” said league Commissioner Don Rucks. “YETI Coolers makes a product that many of our anglers and fans love, and we’re delighted to welcome the company to Major League Fishing.”
Now entering its second season, Major League Fishing is a partnership between Outdoor Channel and 24 of the world’s best anglers. The league features made-for-television bass fishing events designed to bring high-level challenges to participants and entertainment, as well as insight, to audiences.
Major League Fishing is filming two events this year. The first, the General Tire Summit Cup, will be televised in its entirety beginning on January 1, 2013, on Outdoor Channel, America’s leader in outdoor TV. The Summit Cup’s Championship Round will be broadcast on NBC February 9. The league also offers an extended pay-per-view option – Extended Cast – which will be available shortly after the television broadcasts.
YETI Coolers is one of the nation’s most popular names in ice chests. YETI products are designed mainly for outdoor activities, such as fishing, hunting, camping, boating and rafting.
“We have seen the excitement that Major League Fishing brings not only to fishing fans, but to all sports fans who appreciate seeing professional competition on a truly personal level,” said YETI Coolers President and Co-Founder Ryan Seiders. “In Major League Fishing, we see a fresh avenue for brand awareness and to display our high-quality products to outdoor sports fans across the nation.”
Major League Fishing offers made-for-television events that utilize an innovative format. In league competition, anglers can weigh all the score-able bass that they catch. The bass are immediately weighed after they are caught, then released back into the water. Anglers know where they rank in the standings at all times via real-time leader boards in their boats. The competitors are not allowed to practice before events and know the destination events only two days prior to the start.