BEMIDJI, Minn. (July 20, 2021) – When walleye, bass, and jumbo panfish put on their finicky act, it often takes a special treat to turn them on. Enter Northland’s new Rumble Bug, a 4-cm (1.57-inch) bite-sized balsa body diving plug with a small profile, tight wiggle, and the ability to take advantage of multi-species opportunities when cast or trolled around weed lines, hard structure and other cover.
All of Northland’s Rumble Series lures – which also includes their shiner, shad and stickbait offerings – are hand-crafted using a unique Heat Compression Molding process (HCM), as opposed to a one-piece lathing procedure. With this method, two full-length halves of the lure body are created and sealed together, allowing precision positioning of weights for optimal center of gravity, superior flotation at rest, better overall balance, longer casts, and a nice, tight action with just the right amount of roll to drive predator fish crazy. The HCM process also allows each lure to be through-wired before being finished with a light coating of lacquer that’s strong enough to protect the body while adding almost no additional weight.
Additionally, HCM manufacturing enables all Northland Rumble Series lures to track true right out of the box and emerge from the molding process to meet exacting specifications; there is no variation from one lure to another in the same size and profile. With traditional balsa wood lathing methods, slight inconsistencies between one lure body and the next are fairly common. HCM production virtually eliminates this, and Northland is one of only a couple manufacturers worldwide with the technical know how to put this technology to use on a large-scale basis.
The Rumble Bug comes in 15 artisan patterns, allowing anglers to adjust for water color and clarity, match the hatch, or make their offering really stand out from local fodder. Individually hand tuned and tank tested, Rumble Bugs retail for just $9.99 apiece.
Available Spring 2022.