MINNEAPOLIS (Dec. 7, 2011) – FLW announced that Rapala has extended its sponsorship agreement. The 2012 tournament season will mark Rapala’s third consecutive as an official FLW sponsor. Terms of the agreement were not disclosed.
Rapala’s products are well known within the fishing industry. In addition to lures, Rapala manufactures and markets fillet knives, scales, and other various fishing tools. Rapala brands include Sufix fishing line, VMC hooks and Trigger X soft plastics.
Kathy Fennel, President of FLW Operations Division, stated: “Rapala is a legendary player in our industry; so many of our anglers and fans grew up catching bass and walleyes on Rapala lures. And these same lures continue to win tournaments at the sport’s highest levels – the FLW Tour and the FLW Walleye Tour. We’re extremely proud to continue our partnership with Rapala.”
As part of the agreement, Rapala will receive exposure across all platforms of FLW, including its tournaments, websites, magazines and weekly television show. Rapala will also have the opportunity to display their products and provide promotional offers to fans at the FLW Expo.
"Tournament angling has become a widely popular sport among anglers of all ages," said Tom Mackin, president of Rapala USA. "FLW is one of the most recognizable tournament organizations in both bass and walleye fishing and not only provides anglers, but fans, with an exciting competition. We are thrilled to continue our sponsorship and support the anglers."
Rapala has been in business since 1936. Rapala lures are available in more than 140 countries worldwide.