Whether chasing their first fish, their next trophy or glory on the tournament stage, all anglers deserve to fish with the best tackle available. Shimano, G. Loomis and Jackall enhance success by leveraging decades of design excellence and ingenuity to craft rods, reels and lures that make every cast count. At the ICAST 2021 New Product Showcase, Shimano, G. Loomis and Jackall will reveal nine innovative offerings that elevate every angler’s on-the-water experience, transforming good fishing trips into great ones.
New Freshwater Hard Lure: Shimano World Minnow 115SP
The Shimano World Minnow 115SP redefines the suspending jerkbait by leveraging premium technologies to synthesize the ultimate bass lure. The World Minnow 115SP includes Shimano’s patented FLASH BOOST technology which emits unparalleled flash while the bait is in motion and mimics the shimmer of a wounded baitfish during the pause. The lure’s exclusive JET BOOST system enhances casting distance, propelling the World Minnow 115SP up to 22% farther as it travels through the air while ensuring a stable, natural posture upon water entry. Unique SCALE BOOST finishes mimic the realistic patterns of baitfish scales utilizing an industry-exclusive composite-pitch hologram that increases the amount and complexity of light reflected through the water. The World Minnow 115SP dives to depths of four to six feet on the retrieve, suspends enticingly when paused, and exhibits an erratic side-to-side darting action to trigger aggressive bites from trophy bass. No jerkbait collection is complete without the new World Minnow 115SP. Available in a library of ten color patterns, each World Minnow 115SP is 4 ½ inches (115 mm.) long, weighs ⅝ ounce (17 g.), and has an MSRP of $19.99.
New Freshwater Reel: Shimano Curado MGL 150
Continuing to add to the tournament-tested and dependable Curado lineup of low-profile reels, the new Curado MGL 150 offers unparalleled versatility in the lightest weight Curado to date. The perfect combination of a 150-size spool paired with MagnumLite (MGL) Spool technology, Shimano engineered the Curado MGL 150 for anglers to fish different techniques with various lure types and sizes with ease — and with greater casting distance and accuracy. Shimano engineers built the Curado MGL 150 to handle giants with a rigid aluminum HAGANE Body and durable Cross Carbon Drag. Precision gearing lies nestled at the heart of the Curado MGL 150 with Shimano reel technologies such as X-Ship, MicroModule Gearing and SilentTune to create an unmatched reeling experience. Tournament-ready yet smooth and efficient, the Curado MGL 150 is the perfect addition to an angler’s arsenal whether they are on the tournament trail or chasing their next trophy fish. MSRP: $199.99.
New Freshwater Rod: G. Loomis NRX+ Bass
A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler. Our American-made blanks are rolled with Spiral X technology to provide ultra-fast recovery for increased casting distance, heightened sensitivity, and drastic weight reduction. We designed our custom CI4+ reel seats to maximize an angler’s connection to the blank for unsurpassed bite transmission and all-day comfort. Equipped with a hybrid guide train, NRX+ empowers anglers to make long, accurate casts for increased effectiveness on the water. We designed the full lineup of 28 rods with technique-specific actions and powers to dominate any variable or condition with a singular goal: Boost an angler’s natural ability. To achieve this, we used only the most advanced technologies, construction processes, and componentry to engineer a rod that offers anglers best-in-class performance. Radically redefined, the G. Loomis NRX+ series is the culmination of our obsessive drive to provide bass anglers the most advanced fishing tools on the planet. G. Loomis NRX+ rods are available now with MSRP $525 to $625.
New Freshwater Soft Lure: Jackall Bounty Fish
Jackall designed the Bounty Fish 158 to allow anglers to fish cover with a walk-the-dog action in a way that is impossible with hard baits. The soft jerkbait-style lure features a heavily ribbed section that grabs water and slows the bait down during the retrieve, keeping it in the strike zone longer to trigger aggressive bites. The Bounty Fish’s unique Net-Joint System doesn’t just walk-the-dog with ease, it also enables the tail portion to flutter even on a dead stick. For increased versatility, anglers can add a nail weight to the Bounty Fish 158 so that it can be fished with a slow sink to trigger additional bites. Available in six color patterns, each Jackall Bounty Fish 158 measures 6.2” long and has an MSRP of $9.99 for a pack of four baits.