KILGORE, Texas 10/20/03 -- Daren Cole, Montgomery, Ala., has been named Promotions Manager for Skeeter Boats, according to Darrin Bryan, Director of Marketing.
Cole will be the lead in-market representative for Skeeter boats implementing consumer and dealer promotions designed to raise awareness, sampling and boat purchases nationwide. He will also develop key relationships with professional anglers, charter captains, guides and the media as well as create sponsorship and facilitate dealer participation in corporate brand strategies.
"Daren will serve as a source of information about our products, emphasizing and reinforcing our brand image in the marketplace. He will be an asset to the Skeeter Team with his experience in promotions and sports marketing," said Bryan.
Cole's experience includes more than 11 years in the marine industry, including marketing positions at Lowrance Electronics and BASS/ESPNOutdoors. "I am extremely excited about the opportunity to work for Skeeter Boats," said Cole. "Our brand recognition and reputation for quality in the bass fishing market is unmatched. I look forward to making Skeeter Boats the best in all markets in which we participate."