Vantage Tackle: Custom Craftsmanship, Unmatched Results

January 27, 2024
Tackle News Archive
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Vantage Tackle Logo

Vantage Tackle proudly announces the launch of its innovative website, dedicated exclusively to showcasing tackle from independent custom manufacturers across the United States. This unique platform brings together a curated selection of premium fishing gear, crafted by small businesses whose owners possess extensive experience honed over years on the water.

How It All Began

With a rich history spanning 40 years in bass fishing, the founder of Vantage Tackle reflects on the roots of his passion. Starting from the first bass caught from a borrowed Jon boat to the nostalgic memories of flipping through the pages of the inaugural Bass Pro Shops catalog, the love for bass tackle was deeply ingrained. The pursuit of that 'something special' led to hours spent in tackle shops and scanning major websites, searching for baits that stood out on the water.

Described as the "bait monkey" by online angler communities such as BassResource.com, this pursuit, often deemed an obsession, inspired the idea of a platform dedicated to custom tackle. Despite initial doubts about the feasibility of such an endeavor, the vision persisted. The idea of a website featuring products exclusively from custom makers, each with a unique story and years of fishing experience infused into their craft, became the catalyst for Vantage Tackle.

Turning Vision into Reality

The challenge was immense – sourcing products from diverse custom makers, managing inventory, the technical challenges of creating the platform, and ensuring alignment of business practices with what will soon be dozens of manufacturers. Despite these hurdles, the vision continued to evolve. Vantage Tackle was established as a testament to the determination to create a platform that supports small businesses and provides anglers with access to exceptional, handcrafted tackle.

Launched on November 22nd, the website currently represents 26 independent companies, with plans to add new ones regularly. Vantage Tackle is not just a marketplace; it's an enthusiast driven platform that celebrates the artistry, passion, and expertise of independent custom tackle manufacturers.

About Vantage Tackle

Vantage Tackle is designed for anglers who seek more than just utility in their gear; it's for those who crave a unique advantage on the water. Whether you're a seasoned tournament competitor or a weekend warrior, Vantage Tackle offers a curated selection of tackle that goes beyond the ordinary. Vantage Tackle strives to provide anglers with baits that not only performs but also stands out as a testament to their dedication to the sport.  Vantage Tackle aims to be the go-to destination for those seeking a unique advantage on the water.

Visit Vantage Tackle:   https://vantagetackle.com/