TULSA, Okla., --- ZEBCO Brands proudly announces their collaboration with The Heart Truth , a national campaign to increase awareness about women and heart disease, and the need to take action against its risk factors. One of those suggested actions is being active, for example by getting outdoors and exercising.
Sponsored by the National Heart, Lung, and Blood Institute (NHLBI) the primary goal of The Heart Truth campaign is to give women a personal and urgent wake up call about the risks of heart disease. Alarmingly, one in four women dies in the United States from heart disease.
Lisa Adams, Marketing and Product Analyst says, "ZEBCO took an involvement because as the number of female anglers continues to grow, employees feel the increasing need to educate their consumers on the importance of a healthy lifestyle, including getting outdoors, being physically active and eating a balanced diet."
Now entering its eighth year, the centerpiece of The Heart Truth campaign is the Red Dress, which reminds women to protect their heart health, and inspires them to take action against the risk factors for heart disease. Logos associated with the campaign will be visible on nearly two-dozen ZEBCO and Quantum ladies fishing combos and reels.
The NHLBI recommends an eating plan filled with lean meats, poultry, fish, beans, eggs and nuts - and to avoid the consumption of fried foods. In addition, 30 minutes of moderate-intensity activity on most days of the week is recommended.
Scott Smith, Director of Recreation Brands for ZEBCO concludes, "ZEBCO's employees are proudly committed to being a leader in promoting better health, and we are proud to partner with The Heart Truth to raise awareness of heart disease among women. Through its promotion of the Red Dress campaign and educational efforts, ZEBCO encourages women to make simple lifestyle changes such as getting outdoors, exercising, and eating correctly to help reduce the risk of heart disease and improve overall health."