Z-Man Fishing Products, makers of the Original ChatterBait® and ElaZtech® plastics, has partnered with AnglerTrack for pro staff tracking and management services.
Z-Man's cutting edge designs are in high demand among weekend warriors and tournament anglers alike. Their existing pro staff has been an integral part in making them the fastest growing lure manufacturer in the industry, and thanks to AnglerTrack they will be able to better utilize their pro staff moving forward.
"We have an extremely active pro staff, but we really needed a system that would help us better keep tabs on and leverage their promotional efforts. The AnglerTrack platform helps us get the content and analytics we need, while making the day to day management and communication much easier." - Daniel Nussbaum, General Manager and Executive Vice President, Z-Man Fishing Products Inc.
AnglerTrack is the first management tool of its kind and tailored to the needs of the fishing industry. Offering tools for tracking, content generation, management and reporting, there has never been a better way to get the most out of an active pro staff.
"Go to any tournament across the country, and you will hear talk of Z-Man's products, there's no doubt that their pro staff has been a big part of getting the word out. We are very excited to be able to assist Z-Man in unlocking that next level of potential from their pro staff and helping them grow this movement even further." - Graham Johnston, President of Stryde Concepts (home of AnglerTrack.net)