Glenn May: Hey folks. Glenn May here with BassResource.com, and I'm here at the 2015 ICAST with none other than Jason Christie. Look who I found here at the Booyah booth. We want to take a look at some of the brand new stuff that's coming out. What have we got here?
Jason: Well this is the new line of Booyah. Some of the baits that we've added . . . first of all, we've added three colors in the Pad Crasher and the Poppin' Pad Crasher. These are some of the colors through feedback from anglers and feedback from the pros that we had to have in the line. A black, a brown, and a shad color. This is going to be cool for the line. I think this kind of completes the color process, where there's no other colors that we need. I've been asking for brown and I know other guys have asked for a black, specifically, so this is what we came up with.
And then we've actually added a new jig, it's the Finance Jig. It's a round ball jig and we've done it in three sizes, a three-eighths, a half, and a three-quarter. And people would ask, "Well why would you add a three-quarter ounce round ball?" This is for ledge fishing, deep water, cold water fishing, maybe some pressured fish. It's just a really versatile jig. That's why we named it the Finance Jig, this is a jig that's going to put a lot of fish in the boat whether it be pressured, clear water fish, and we made it available in pretty diverse sizes and fish-catching colors. One thing we did this year, the pros, we picked three or four colors apiece, and these are the colors that we use. There's no colors in the line that are just filler colors. These are all fish-catching colors.
Glenn: And so this is for much slower presentations then?
Jason: Yeah, this is a Finance Jig, and I'm going to throw this cold water, clear water, pressured fish. Those would be the three situations that I would throw the Finance Jig.
And then we have the Bankroll Jig. This is going to be a flipping jig. This is a jig that we put a really cool hook in it. It's kind of that medium grade stiff enough for a eight pounder, but light enough that you don't need a monster hook set to get it in a fish. And we're all about being weightless. I wanted a jig that I could flip in to a buck bush and not get hung up. A lot of us in the past have flipped plastics in bushes, because you just couldn't hardly get a jig in and out. This is a jig that I can get in a buck bush, I can lay it down and not get hung up. With the head design, and we did the color thing again where they're fish catching colors along with the angle of the weed guard and the size of the hook has made this jig a really weedless jig, and that's the Bankroll Jig.
Glenn: So that's like a braided line type?
Jason: Well, it doesn't have to be braided, but I wouldn't be scared to use braided line on it. This is a flipping jig. This is a jig that I'm going to target, isolated cover, and try to pick off those big fish. This is something that I would use. I'm a flipper, so this is something that I would use.
Glenn: So you're not going to bend the hook out on the hook set on these babies?
Jason: No.
Glenn: All right.
Jason: It's plenty good hook. And then we have the One Knocker Series. It actually has been added in the Booyah line. This is a rattle bait that's been around for a few years, and it's a fish catcher especially in the early spring, prespawn. But I've learned to use it on the ledges, we put that in the Booyah brand now, and what we did was we've added some new colors, some translucent colors. We've kept around the ones that have always caught fish, your Rayburn Red, your crawdad colors, but we've added some new shad, some colors that I wanted. Everybody picked two or three colors and added to the line. Out of the package they have good hooks. We have the One Knocker Series and then we have the Rattling Series.
Glenn: What are the weight sizes that they come in?
Jason: Well, quarter, half, three quarter, and an ounce. It's pretty versatile. And it all depends on the fish that I'm targeting. If I want a bigger fish, I'm going to go with the bigger bait. If I'm fishing pressured fish, I may go to a smaller bait. It gives you options, and as fishermen, that's what we want, is options. We have changing conditions so we want to deal with change baits.
And then lastly, we have the Popper Bait. This is a bait that's been put in the Booyah line, the Boss Pop. Zell Rowland the famous topwater guy, he was in part of designing that bait. I'll just say this, I used to carry a lot of Poppers, and now I carry this Popper only, just a few different colors. It just has the right action. I can fish the bait really, really fast. I can fish it slow, in between. I'm a fast kind of guy. And then we did the color thing, we added a few colors, colors that the consumers wanted and colors that the pro wanted, and that's where the Booyah line has come from.
Glenn: You used different colors, the topwater for say clear water versus dingy water, or cold versus warm? And what's your preference?
Jason: You said it right. It depends on the water clarity, and the forage that they're feeding on, and water temperature, and all that stuff. I like a translucent one. This one here is probably actually my favorite, kind of a see-through. When it's translucent, they just don't get a good look at it, meaning that you trick them. It's all about tricking bass, and that's why I tend to go in the clears. And the more stained it gets, the more I go to a painted body, a solid color. And I think that's pretty much a rule across the board, Poppers cranks, spinner baits, anything. It's all about whenever you try to pick colors you want, first of all you want to try to trick them. So clear water, you got to go with things that look real, and then dirty water you have to go to colors that the fish can actually see and pick up, because they're not visual feeders in dirty water.
Glenn: Now when will these become available for the public?
Jason: Very soon. Some of the baits, I know the One Knockers already are. And the colors, the frogs, I think day by day, I really think by the time this interview airs, I think that they will be available.
Glenn: Fantastic. The brand new Booyah baits, you guys got to check them out. They're fish catchers.