Glenn: Hey folks, Glenn here with BassResource.com. I'm here at the 2015 ICAST Show at the Huk Performance Fishing booth, here with Doc to show us some of the brand new stuff that's coming out. Doc, what have you got for us?
Doc: Well, one of the first things we've come up these year is our new Next Level ICON. The next level ICON is a shirt we developed with a little bit different patterns. Last year, our ICON was our number one seller and we went through them very quickly. So what we wanted to do is offer something that will have a little bit different look to it. A little bit different added looks in a different way where we could sublimate it, put some inserts into it and give the consumer something that they could use and want and really just admire. So the Next Level ICON is our new piece.
Now one of the things we are putting inside of this is what we call I.C.E. It's our Internal Cooling Element. It's a endothermic reaction that when moisture heats, it cools the body close to 10 to 11 degrees. So we are really excited about this new offering that we are having in our Next Level ICON.
Glenn: What are these retail for?
Doc: These retail for $64.99.
Glenn: Awesome, awesome. What else do you have for us here?
Doc: Our next seller is pretty much a Raglan, same as a carry over from last year but what we did this year is we added a little bit of mesh under the armpit. Gave it a little more breathability. This is something that I wear all summer. I wear this from the time fishing season starts in May until I finish fishing in September. So it's great. It's 140 Poly and it gives you some protection, you know. It's breathable and it's something that I use all the time.
Glenn: Okay. And these retail around what?
Doc: $34.99.
Glenn: Not bad at all.
Doc: So the next thing we have is we brought in our sublimated graphics. The ICON is what we had last year as our signature piece. We've gone it with some sublimated prints. Casey Scott does a great job of building great graphics for us. You'll see the north draw. This is where we feature on our boat. Great graphics, people just really love the way it pops out. And this is also what we think that's going to be also a great seller for us in 2016.
Glenn: Fantastic.
Doc: As you can tell, Kryptek is our new thing. Great alliance we have with them now. Great relationship we've got. The quarters up. The long sleeve and short sleeve and all four colors our Yeti pattern which is a white pattern. The black pattern which we have with different color graphics, some will be green, some are yellow. We have widened that. And then our Pontus. This is the one that really pops at you. It's really edgy. We think that some might this on. They are going to be seen great on the water. It's got a really good look to it. And the last one is Neptune. It's a little bit more subdued but it's got a great color to it. It's something that we think that's going to catch people's eyes.
Glenn: Very lightweight. Very nice looking shirts here.
Doc: So these also come in polos. So something you can wear to work, something you can go out and eat in, or whenever it might be. Just a little bit of variation to your normal dead polo.
Glenn: Nice. I like that a lot. What do we have over here?
Doc: Also for 2016 this year, our Raglans were our best seller in 2015. We wanted to add a little bit of edge to it. We wanted to put a little bit of pop to it. So what we did is we brought in some sublimated graphics. Once again, we took Casey Scott's art and we put it into these panels. And I think for the young guy or the mid-aged guy, these are going to be shirts that you can wear at the dock, you can wear out when you go to eat or go to lunch or whatever it may be. Just something that the consumer, there's so much detail on these images. I think they’re really going to fall in love with these graphics.
Glenn: They are really sharp. They are absolutely good looking. What do these retail for here?
Doc: This retail for $30.99.
Glenn: Nice, comfortable, shirts you are going to wear just about anywhere.
Doc: Mostly it's got great graphics, great feel, good hand to the fabric.
Glenn: Awesome. Let's take a look a couple of other things here.
Doc: Sure. One of the next things we have is our new short program we've come up with. The fabrics are really stretchable. It's got a good hand to it. It fits well. We've included perforated fabrics here for breathability. And also in the crotch section, we've got a gusset here. A little bit more room in the crotch. And also it's got perforated for breathabilty and anti-microbial there in that area. So this comes in shorts. It also has what we call the Buffet Belt. For boys like me that like to go sit down and have a little bit of food comes in alpha sizing. So it's not numeric. It helps our retailers, that's something they have been asking for now. We get sometimes stuck with size 30s or 32s. They can buy smalls, mediums, larges. And it helps them at the retail. So we think that this is a good addition to our program Melano.
Glenn: Nice, you guys are obviously thinking things through, delivering great products, great designs that everybody wants. Love it. You guys got to check it out. Hook Performance Fishing, look for them.